Finding your niche as a freelancer is key to standing out in a competitive market. Start by identifying your skills, passions, and expertise. Research market demand to ensure your niche has paying clients. Analyze competitors to spot gaps you can fill. Consider your unique value proposition—what sets you apart? Test different niches through small projects and client feedback. Over time, refine your focus based on profitability and personal fulfillment. A well-defined niche helps you attract the right clients, command higher rates, and build authority in your field. Stay adaptable and keep evolving as market trends shift.