Email campaigns can also be used to remind customers of purchases they have yet to complete or inform them of new products and services. When setting up an email marketing campaign, it is important to consider the needs of the recipient. Your message should be personalized and tailored to the recipient’s interests. The message should be clear and concise and should contain a call to action. The subject line should also be carefully crafted to ensure the recipient opens the email. It is important to consider the timing of your campaign. Sending emails too often can be seen as annoying, while sending emails too infrequently can mean that your message is forgotten.